15 Things You Can Do on Social Media to Find Jobs

Leverage Social Media to Land Your Dream Job

In today's digital world, social media has transformed from being used for socialization to becoming a platform for professional networking and job searching. Job seekers now primarily use their online presence to reach out to employers, demonstrate their capabilities, and discover job openings. Use this list of 15 social media strategies to improve your online job search.

Complete Your Profiles

You've probably noticed that social media sites, Linkedin, Facebook, X, and others prompt you to complete your profiles with your work experience, skills, and education. Your online profile is your first impression so give it a 100%. You wouldn't go to an interview half dressed so why leave your profile half unfinished.

When it comes to a profile photo, use a professional photograph. A professional photo creates a positive impression to those viewing your profile.

Write a 250-word bio about your work history and professional aspirations. Include relevant keywords for your industry so you are contacted for jobs relevant to your industry.

Leverage LinkedIn

Become acquainted with your colleagues, classmates, and other industry professionals. Doing so will increase the number of people in your network.

Join LinkedIn groups in your industry. Join conversations and learn about industry news and potential job opportunities.

Follow the companies that interest you as a potential employer. Interact with their posts and become engaged.

Post industry content, articles, and opinions about industry trends, and reply to comments on posts.

Engage on X

Follow industry leaders. Find the influencers and leaders in your industry. Start building relationships by commenting by, sharing, and liking their posts.

Use hashtags, relevant hashtags for your industry. If you're job searching, use #jobsearch, #hiring, #jobs, and other relevant industry hashtags to find job opportunities.

Network on Facebook

Join job-seeking groups or niche industry groups. Many employers list openings there.

Look at the Marketplace on Facebook for local job postings. Some companies advertise openings on the Marketplace.

Follow and interact with industry-related pages. Many will post their job postings and networking events. 

Instagram for Personal Branding

Create a professional account on Instagram. You can use a personal account, but consider adding professional information about yourself.

Post your work or accomplishments in a photo or video. Add relevant hashtags so that the ideal people will see them.

Begin following potential employers and engaging meaningfully with many of their posts. Doing so could put you on the employer's radar.

Video Platforms

Get your YouTube on and create a channel. Create some content, and put it on your YouTube channel, talk about industry topics, or share tips on how-to videos about your field.

Participate in webinars to learn and meet new people in your industry.

Virtual Event Attendant

Attend virtual conferences and job fairs to meet new people.

Participate in live Q&A's to get noticed, increase your knowledge, and become memorable while making new connections.

Share Your Achievements and Skills

Keep your skills and achievements updated. Post about your new skills, achievements, or completion of certifications to keep your followers updated. Doing so helps your network stay in the loop regarding your skills.

Create a portfolio. Showcase your skills or projects by displaying a portfolio using Behance or LinkedIn.

Follow Job Boards

Check social media for job boards and career pages, and follow or join them. These boards and pages can be very informative and post job openings.

Be Authentic

Be Yourself! Authenticity is critical to personal branding. Share your genuine thoughts and experiences, and connect with like-minded people.

When sharing personal stories, being professional is key, and you want to have social media platforms that reflect your personal life and remain professional across all aspects of your social media presence. Be authentic, but remember anything you say (or write) can and will be used against you when competing for job opportunities. We know it's tough! Your personal life should be your own, but when employers decide you're a candidate they will want to see who you really are  and they will be looking for you on social media. Make your account private if there are things a future employer may frown on.

Leverage Social Proof

Seek recommendations from previous coworkers, and managers on LinkedIn. Recommendations validate your profile and make it credible.

Endorse others in your network. Your endorsements will lead many to reciprocate and endorse your skills in return.

Monitor Job Alerts

Create job alerts and use the alert systems to notify you of new jobs in your field. Respond quickly when you see jobs you want. Get moving—it pays to apply early.

Research Employers

Use social media to research future employers. Become knowledgeable about the company and its projects. Ask for an informational interview from employees. Networking opportunities can lead to incredibly useful company data and personal relationships.

Keeping Track Of What is Going on in Your Industry

Keep your finger on the pulse by reading news from blogs, articles, and company pages. Doing this will enhance your knowledge and keep you inspired.

Volunteer and Collaborate

Volunteering will expand your experience and build your network. Most nonprofits and community organizations need volunteers, so finding an organization that needs your help should be easy.

Use these 15 social media tips to help with your job search. Share your skills, experiences, knowledge, and achievements by letting your followers know you're looking for a job. And share when you've landed your dream job or achieved a major goal. Your sharing demonstrates your commitment to personal and professional growth. Social media is a powerful tool that can help you access new job opportunities.